Amanda Goodall PhD is Professor of Leadership at Bayes Business School (formerly Cass). Her main work analyses the relationship between leadership, management and organisational performance. It shows that leaders who have a deep understanding of the core business (‘expert leaders’) are associated with better organisational performance, higher employee job satisfaction and fewer quits.  Being a good manager alone is not sufficient. Evidence supporting the ‘theory of expert leadership’ comes from a cross section of business, healthcare, universities, Formula 1, basketball, and among professionals.  Amanda has also done research into gender differences in pay and negotiation, and she writes on diversity more broadly. 

Amanda publishes in academic journals, practitioner publications (e.g. HBR) and in the media (e.g. Financial Times).  In summer 2023 she released a business book on her research titled “Credible: The power of Expert Leaders”, with Basic Books and Public Affairs (Hachette). Amanda has been a research fellow at Cornell, IZA Institute of Labor Economics in Bonn, University of Zurich and Yale University. Based on her research, she created the Executive Masters in Medical Leadership a program tailored to the needs of physicians.  Her work is available at

Amanda began her career at 16 in the fashion industry, followed by a decade working with campaigning and charitable organizations, before graduating from the London School of Economics. After a few years working with university leaders she completed her PhD in leadership at Warwick Business School in 2007, which was published in 2009, “Socrates in the Boardroom’, Princeton University Press”.  


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